Standard Life: language programme
Partnering a pensions company on a three-year, company-wide language programme
Hornsby Law Group: brand development
Helping a new whistleblowing practice stand out from the competition
ASH Projects: brand story and strapline
Creating a brand positioning for a tech company to allow it to reach new markets
ACCA: messaging system
Developing a messaging system to allow ACCA to tell its story consistently
Not Gin Ltd: Brand development
Creating space in people's lives for non-alcoholic gin
Soundtrack: brand development
Telling the story of an ambitious tech start up
World First: tone of voice and positioning
Helping World First tell their story
Standard Life: Employee value proposition
Creating an employee value proposition for Standard Life
Parkinson’s UK: Rebrand
Renaming and repositioning a fantastic charity
CIPR: Brand development
Helping the CIPR define and develop their brand
Shelter: brand development and tone of voice
Repositioning an iconic British charity
Worldpay: tone of voice
Helping a fintech organisation speak with one voice
Standard Life: Brand-aligned naming
A branded naming system for Standard Life
Ledbury Research: Brand development and tone of voice
Helping a specialist research company to stand out


Hornsby Law Group: website copywriting
Helping Atlanta lawyers to communicate whistleblower law
M&S: Copywriting
Rewriting templated emails and letters for M&S
Vlerick: newsletter copywriting
Creating insightful and interesting newsletters for a top European business school
Coutts Switzerland: Copywriting
Repositioning investment to a new generation of high net worth individuals
Wood Mackenzie: copywriting
Helping an international energy consultancy improve compliance across its supply chain
Qlearsite: communications strategy and copywriting
Telling the story of an HR tech start-up
Olswang: Copywriting
Conveying the benefits of IP to non-legal audiences
BP: Report writing
Working with BP to make complex reports easy to understand and engage with
Coutts: Executive coaching
Coaching senior execs at Coutts to engage with their teams
BP: Copywriting
Writing BP’s Sustainability Review
EDF Energy Blue Lab: Website copywriting
Helping an innovation lab showcase its unique culture and spirit
Maclay Murray & Spens: writing annual review
Bringing client relationships to life for MMS
ACCA: Copywriting
Creating compelling toolkits for ACCA front line teams
Vlerick Business School: Copywriting
Creating interesting, informative comms for an international business school
Standard Life: Revisiting the recruitment journey
Revisiting Standard Life's recruitment journey
InsureandGo: Copywriting
Rewriting transactional emails for InsureandGo
Standard Life: specialist communications training
Training corporate lawyers to communicate clearly
FitFlop: Campaign copywriting
Creating campaign copy for FitFlop
InsureandGo: copywriting
Transforming a confusing, legalistic insurance policy into an easy, interesting read
Clearblue: copywriting training
Training Clearblue scientists to communicate with warmth
EDF Energy: customer communications
Helping one of the world's biggest energy companies get customers on board with smart meters
Sovereign wealth fund: editorial strategy and copywriting
Getting teams to engage – and conform with – policy at a sovereign wealth fund


M&S: cultural change
Aligning customer service culture to brand at well-loved retailer
Coutts: language and culture programme
Changing the way teams think about customers at an iconic British bank
Dobbies: customer service
Helping Dobbies to refocus on customers in store