ASH Projects: brand story and strapline
Creating a brand positioning for a tech company to allow it to reach new markets
ACCA: messaging system
Developing a messaging system to allow ACCA to tell its story consistently
Standard Life: language programme
Partnering a pensions company on a three-year, company-wide language programme
Hornsby Law Group: brand development
Helping a new whistleblowing practice stand out from the competition
Shelter: brand development and tone of voice
Repositioning an iconic British charity
Worldpay: tone of voice
Helping a fintech organisation speak with one voice
Soundtrack: brand development
Telling the story of an ambitious tech start up


Rewriting transactional emails for InsureandGo
Rewriting transactional emails for InsureandGo
Rewriting templated emails and letters for M&S
Rewriting templated emails and letters for M&S
Hornsby Law Group: website copywriting
Helping Atlanta lawyers to communicate whistleblower law
Standard Life: specialist communications training
Training corporate lawyers to communicate clearly
InsureandGo: copywriting
Transforming a confusing, legalistic insurance policy into an easy, interesting read
Clearblue: copywriting training
Training Clearblue scientists to communicate with warmth
EDF Energy: customer communications
Helping one of the world's biggest energy companies get customers on board with smart meters
Sovereign wealth fund: editorial strategy and copywriting
Getting teams to engage – and conform with – policy at a sovereign wealth fund


M&S: cultural change
Aligning customer service culture to brand at well-loved retailer
Coutts: language and culture programme
Changing the way teams think about customers at an iconic British bank
Dobbies: customer service
Helping Dobbies to refocus on customers in store