Brand

World First: tone of voice and positioning
Helping World First tell their story
Standard Life: Brand-aligned naming
A branded naming system for Standard Life
Standard Life: Employee value proposition
Creating an employee value proposition for Standard Life
Parkinson’s UK: Rebrand
Renaming and repositioning a fantastic charity
Ledbury Research: Brand development and tone of voice
Helping a specialist research company to stand out
CIPR: Brand development
Helping the CIPR define and develop their brand
Not Gin Ltd: Brand development
Creating space in people's lives for non-alcoholic gin
Standard Life: language programme
Partnering a pensions company on a three-year, company-wide language programme
Worldpay: tone of voice
Helping a fintech organisation speak with one voice
ACCA: messaging system
Developing a messaging system to allow ACCA to tell its story consistently
Shelter: brand development and tone of voice
Repositioning an iconic British charity
Hornsby Law Group: brand development
Helping a new whistleblowing practice stand out from the competition
Soundtrack: brand development
Telling the story of an ambitious tech start up
ASH Projects: brand story and strapline
Creating a brand positioning for a tech company to allow it to reach new markets

Communications

Coutts: Communications training
Helping Coutts 24 give clients an even better experience
Verisure: Internal communications
Helping an international company plan and populate its intranet
Cardiff School of Art and Design: Positioning
Repositioning Cardiff School of Art and Design with a new story
BP: Creating marketing materials
Helping BP to market licensed technologies to third parties
Vlerick: Creating case studies
Creating regular case studies for Vlerick
Coutts: Copywriting marketing materials
Getting existing clients to use more of the iconic bank's services
Wood Mackenzie: copywriting
Helping an international energy consultancy improve compliance across its supply chain
Vlerick: newsletter copywriting
Creating insightful and interesting newsletters for a top European business school
Qlearsite: communications strategy and copywriting
Telling the story of an HR tech start-up
Olswang: Positioning and copywriting
Conveying the benefits of IP to non-legal audiences
Maclay Murray & Spens: writing annual review
Bringing client relationships to life for MMS
BP: Report writing
Working with BP to make complex reports easy to understand and engage with
FitFlop: Campaign copywriting
Creating campaign copy for FitFlop
Coutts Switzerland: Copywriting
Repositioning investment to a new generation of high net worth individuals
Coutts: Executive coaching
Coaching senior execs at Coutts to engage with their teams
BP: Copywriting
Writing BP’s Sustainability Review
EDF Energy Blue Lab: Website copywriting
Helping an innovation lab showcase its unique culture and spirit
ACCA: Copywriting
Creating compelling toolkits for ACCA front-line sales teams
Vlerick Business School: Copywriting
Creating interesting, informative comms for an international business school
Standard Life: Revisiting the recruitment journey
Revisiting Standard Life's recruitment journey
InsureandGo: Copywriting
Rewriting transactional emails for InsureandGo
M&S: Copywriting
Rewriting templated emails and letters for M&S
Hornsby Law Group: website copywriting
Helping Atlanta lawyers to communicate whistleblower law
InsureandGo: copywriting
Transforming a confusing, legalistic insurance policy into an easy, interesting read
Standard Life: specialist communications training
Training corporate lawyers to communicate clearly
Clearblue: copywriting training
Training Clearblue scientists to communicate with warmth
Sovereign wealth fund: editorial strategy and copywriting
Getting teams to engage – and conform with – policy at a sovereign wealth fund
EDF Energy: customer communications
Helping one of the world's biggest energy companies get customers on board with smart meters

Culture

Dobbies: customer service
Helping Dobbies to refocus on customers in store
M&S: cultural change
Aligning customer service culture to brand at well-loved retailer
Coutts: language and culture programme
Changing the way teams think about customers at an iconic British bank