Not Gin Ltd: Brand development
Creating space in people's lives for non-alcoholic gin
ASH Projects: brand story and strapline
Creating a brand positioning for a tech company to allow it to reach new markets
ACCA: messaging system
Developing a messaging system to allow ACCA to tell its story consistently
Standard Life: language programme
Partnering a pensions company on a three-year, company-wide language programme
Hornsby Law Group: brand development
Helping a new whistleblowing practice stand out from the competition
Shelter: brand development and tone of voice
Repositioning an iconic British charity
Worldpay: tone of voice
Helping a fintech organisation speak with one voice
Soundtrack: brand development
Telling the story of an ambitious tech start up


Revisiting Standard Life’s recruitment journey
Revisiting Standard Life's recruitment journey
Rewriting transactional emails for InsureandGo
Rewriting transactional emails for InsureandGo
Rewriting templated emails and letters for M&S
Rewriting templated emails and letters for M&S
Hornsby Law Group: website copywriting
Helping Atlanta lawyers to communicate whistleblower law
Standard Life: specialist communications training
Training corporate lawyers to communicate clearly
InsureandGo: copywriting
Transforming a confusing, legalistic insurance policy into an easy, interesting read
Clearblue: copywriting training
Training Clearblue scientists to communicate with warmth
EDF Energy: customer communications
Helping one of the world's biggest energy companies get customers on board with smart meters
Sovereign wealth fund: editorial strategy and copywriting
Getting teams to engage – and conform with – policy at a sovereign wealth fund


M&S: cultural change
Aligning customer service culture to brand at well-loved retailer
Coutts: language and culture programme
Changing the way teams think about customers at an iconic British bank
Dobbies: customer service
Helping Dobbies to refocus on customers in store