The work Wordtree produce is always carefully thought through, tailored to our exact needs and delivered much quicker than you’d expect – I don’t know how they do it.Elizabeth Brooks Brand & Marketing Manager, InsureandGo
Copywriting / Editorial strategy
Organising and presenting information so that key audiences can access and understand it is a real skill. It’s about arranging the information so that it feels natural and intuitive to your audiences.
If your information comprises a single document, this can mean creating an order that makes sense to readers, alongside easily-scannable and digestible sub-sections and sub-heads.
If it’s a number of documents, it can also involve eliminating repetition and maintaining a single voice across the whole suite.
And if it’s scores or even hundreds of documents, it can involve creating information hierarchies, splitting different categories of information into easily-identifiable formats.
We’ve created and implemented editorial strategies for banks, for sovereign wealth funds and for professional services organisations – across marketing, procurement, risk and legal functions.