Vlerick: newsletter copywriting

Case Study

Client

Vlerick

Type of Work

Newsletter copywriting

Creating insightful and interesting newsletters for a top European business school

Vlerick is Belgium’s most prestigious international business school – and welcomes students and professionals from all over the world. Since 2014, we’ve been working with Vlerick to promote their leading programmes and cutting-edge research.

Each month we work closely with the marketing team to produce the school’s thought leadership newsletter. It goes out to business people, alumni, students and corporate partners across the world.

The newsletter is an important part of Vlerick’s communications. It performs several roles – showcasing the business school’s investment in learning innovation, sharing insights from faculty and research projects and giving a snapshot of campus life.

The majority of articles link to in-depth thought leadership pieces on the Vlerick website. So the newsletter has to be concise, interesting – and ultimately, encourage readers to click through.