Brand strategy / Brand values

Brand values

What matters to your organisation? When the chips are down, what do you stand for? What are the lines you would never cross? And what are you proud to be known for?

When you can articulate your values, you can begin to make sure your teams live by them and bring them to life in all their work. You send out powerful signals to potential customers about the way you work… and they gravitate towards you.

We help B2B and B2C organisations define and articulate their brand values and incorporate them into their brand framework. We can also train their teams to understand and work by them.

Case studies

Repositioning an iconic British charity

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Helping a new whistleblowing practice stand out from the competition

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Creating a brand positioning for a tech company to allow it to reach new markets

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By treating language as a vehicle to reposition our brand – and to help achieve organisational change – we have succeeded in helping our customers to understand some of the most important decisions they will ever have to make. Wordtree has been fundamental in helping us to achieve this change.

Nicola Thomson Head of Brand, Standard Life

From our blog