When an organisation refocuses and rebrands, the immediate focus nearly always seems to be customers. Which is great – but it’s also vitally important that organisations remember to bring their teams along on the journey.
So when Standard Life rebranded – at a time of streamlining and consultation – we created a narrative that explained to teams what the future looked like, and what their role was going to be in delivering it.
At a more pragmatic level, we also helped to identify touchpoints for communicating this narrative, as well as the collateral to do so.
Find out more about our approach to creating and implementing internal communications.