FitFlop: Campaign copywriting

Case Study



Type of Work


Creating campaign copy for FitFlop

FitFlop makes sandals and shoes with an ergonomic sole, designed to be comfortable all day, while still remaining super stylish.

We worked with the marketing team on a series of campaigns for FitFlop products – including Christmas gifts, sales and new launches. We created a set of messages for email, the homepage of the FitFlop website and social media. The tone needed to be fun, inspirational and have a magazine editorial feel. 

And while some of the campaigns were planned in advance, others had to be responsive. For example, a sudden October heat wave meant a campaign had to be turned around very quickly. 

The campaigns helped drive traffic to the FitFlop website, boost brand awareness and ultimately increase sales.

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