FitFlop makes sandals and shoes with an ergonomic sole, designed to be comfortable all day, while still remaining super stylish.
We worked with the marketing team on a series of campaigns for FitFlop products – including Christmas gifts, sales and new launches. We created a set of messages for email, the homepage of the FitFlop website and social media. The tone needed to be fun, inspirational and have a magazine editorial feel.
And while some of the campaigns were planned in advance, others had to be responsive. For example, a sudden October heat wave meant a campaign had to be turned around very quickly.
The campaigns helped drive traffic to the FitFlop website, boost brand awareness and ultimately increase sales.