Copywriting / Copywriting for education

Copywriting for education

Higher education establishments worldwide are facing similar challenges. They’re competing to recruit the most talented students in a competitive marketplace. They’re evolving programmes rapidly to stay ahead in a fast-paced world. They’re looking to forge partnerships. And currently, they’re transitioning to online learning – and aiming to create the best possible experiences and value in doing so.

We help higher education institutions around the world to communicate their offer in a straightforward, impactful way. When you work with us, we help you to:

  • Articulate what your organisation stands for – and build awareness of it
  • Articulate the benefits of your programmes and courses
  • Bring the experience of studying with you to life
  • Persuade individuals to choose you
  • Sell the benefits of partnership with your organisation
  • Boost recruitment, recommendation, ranking – and revenues

What do we do?

We support our education clients in a number of ways to help them articulate what makes them different and special:

Brand support

  • Articulating your offer and market position
  • Naming products and services

Marketing support

  • Creating campaign ideas and collateral

Copywriting support

  • Web copy
  • Prospectuses and brochures
  • Case studies and testimonials
  • Newsletters
  • White papers and thought leadership pieces
  • Blog posts
  • Emails
  • Award entries
  • Social media content
  • Webinars

To learn more about how we can support your higher education institution, please get in touch.

Case studies

Creating regular case studies for Vlerick

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Repositioning Cardiff School of Art and Design with a new story

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Creating interesting, informative comms for an international business school

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Wordtree creates excellent case studies and testimonials for us, interviewing programme participants and alumni and perfectly capturing their diverse backgrounds and goals. The Wordtree team delivers quickly, aligning case studies to strategic priorities and brand messaging. They’re always genuinely interested in our work and in our participants – and they help us to deliver a message that is exactly “us”.

Minna Peltola FTMBA Admissions Officer, Vlerick Business School

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