Brand strategy / Brand naming

Brand naming

Creating names for organisations, new brands, propositions – even positions, buildings and places – is becoming ever more challenging.

You need to make sure your name is right for your brand, that it works in all of your marketplaces – and that you can get domains, handles and accounts to match. Depending on your sector, your names may also have to comply with conventions and regulations.

And if you’re an organisation that needs to generate multiple names – for products and services, for example – you need to make sure they all fit into a recognisable brand family.

We do the creative and the research. Your legal teams do the IP work. In this way, we’ve helped some of the world’s best-recognised organisations to create names and naming systems.

Find out more in our brand naming FAQs.

Case studies

Partnering a pensions company on a three-year, company-wide language programme

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Repositioning an iconic British charity

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Changing the way teams think about customers at an iconic British bank

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I worked with Liz on a re-positioning and a product naming. Both times I learned a lot. She leads a team of very smart creative thinkers and do-ers who approached the problem from angles we’d never even considered.

Nick Van Noorden Group Head of Marketing, Tellermate

From our blog