Vlerick: Creating case studies

Case Study



Type of Work

Writing regular case studies

Creating regular case studies for Vlerick


We have been supporting Vlerick Business School for more than seven years. The Belgian school consistently ranks as number one in the Benelux – and attracts students and faculty from across the world.

Its innovative approach to teaching and research is the cornerstone of its success. But competition for MBA and executive education candidates is fierce. So it’s vital that Vlerick is able to communicate its valuable differences to potential programme participants. One of the most tangible ways of achieving this is by creating a constant stream of up-to-the-minute case studies and testimonials, featuring both current students and alumni.

The challenge

Vlerick attracts students from a huge number of countries to its campuses in Brussels and Ghent. They are all from very different career backgrounds, different sectors – and different cultures. This vibrant international community gives Vlerick students a truly global perspective, which combined with the school’s hands-on approach to learning, creates outstanding career opportunities.

Our role is to help Vlerick communicate this consistently, via intelligent, insightful case studies that the school can use in a variety of contexts.

What we do

To create this stream of case studies and testimonials, we regularly conduct phone interviews with current course participants and graduates. Based on the notes we take, we then write up the case studies. According to need, we can also create re-purposeable case studies which can be used in short, medium or long format.

It’s important that we inspire confidence in the people we’re interviewing, so that they feel they can open up to us and share their experiences – and also so that we can follow up with them in the months and years after they graduate.

Wordtree creates excellent case studies and testimonials for us, interviewing programme participants and alumni and perfectly capturing their diverse backgrounds and goals. The Wordtree team delivers quickly, aligning case studies to strategic priorities and brand messaging. They’re always genuinely interested in our work and in our participants – and they help us to deliver a message that is exactly “us”.

Minna Peltola FTMBA Admissions Officer, Vlerick Business School


Vlerick has a reliable, up-to-date bank of testimonials and case studies that it can use in a variety of contexts – in brochures and prospectuses, online and in advertising.

These case studies help potential candidates to see how Vlerick and its unique approach is applicable to them – and to see how people in very similar circumstances have benefitted from investing in their business education.

Ready to find out more? You might enjoy:

Our approach to copywriting for education
FAQs: Copywriting
FAQs: Case studies
Case study: Copywriting for Vlerick