Liz is the founder of Wordtree and our lead creative. She has helped hundreds of organisations to become more effective. A strategist, writer and trainer, her clients include M&S, BP and Coutts. She speaks at industry events and is the author of the book Brand Language: Tone of Voice the Wordtree Way.
Search Results for tone of voice
Getting existing clients to use more of the iconic bank’s services
What is a messaging hierarchy and system?
Do you scribble in books?
Helping World First tell their story
Does it matter where a comma goes?
We’re currently not accepting applications for new writers. But if you’d like to send a speculative application, we’d be happy to keep your CV on file. Wordtree needs people who are keen to get stuck in, share ideas and know-how – and support their colleagues. You might be near to the beginning of your career … Continued
What has copywriting got to do with brand?
Who owns tone of voice – and does it matter?
Renaming and repositioning a fantastic charity