Tone of voice development
We specialise in developing tone of voice for people-powered organisations. So we align your voice with your brand and strategic goals – and make it an asset that transforms perceptions and behaviour, internally and externally…
Shaping your communications
Your written and spoken communications are how your clients, potential employees and other stakeholders first get to know you. They give you a huge opportunity to differentiate, to connect – and to show everyone who matters what you’re going to be like to deal with.
We align your communications style with your brand and strategic goals – so that it becomes a key driver of how you shape perceptions and behaviour.
Shaping your culture
The language you use and the stories you tell have the potential to shape the thinking and actions of your whole organisation.
We partner with you to identify the culture you want and need to achieve your strategic goals. Then we design approaches that go much further than creating engaging communications. They also drive reflection about – and alignment with – the ways your organisation operates and delivers.
Deep dive and stakeholder engagement
At the start of developing a tone of voice, we engage with key stakeholders across your organisation. How we do this depends on your organisation and your goals. We may carry out interviews, hold workshops and/or attend team meetings.
We’ll also carry out an audit of your existing communications, brand – and competitors.
Based on this deep dive, we’ll make recommendations and build out a strategy and guidelines.
We can support you to build Generative AI understanding and policy to ensure consistency across your whole organisation.
Training your teams
Having a strategy and guidelines is a brilliant start. But your organisation is powered by people – and they need to be reassured, persuaded and upskilled to adopt this new approach.
Our expert trainers have decades of experience training corporate teams to enthusiastically embrace tone of voice, based on a clear understanding of what they need to do – and how it will help the organisation to achieve its goals (and make their own work easier and more effective).
Making it part of business as usual
When your organisation starts to introduce a new tone of voice, it will inevitably discover processes that aren’t quite aligned with the new approach.
We help you to establish steering groups to highlight and address any misalignment, and smooth out bumps in the road.
We can also train your internal trainers so that the approach becomes deeply embedded in your organisation, and self-sufficient.
Tone of voice development: Case studies
“Wordtree transformed our language into a powerful asset for alignment, both in terms of communications and culture. They set a framework and then train the whole organisation so that everyone knows what the new brand is, why it has evolved, and how they can make it central to their everyday delivery.”
Head of Brand
Membership organisation