Cultural alignment
Story shapes perceptions. Perceptions shape behaviour. Behaviour shapes outcomes. Which means story is the perfect vehicle for aligning your culture to your brand and corporate strategy…
Aligning culture, brand and corporate strategy
You know that how your teams work is even more important than what they do. “Whats” place people in silos. “Whys”, on the other hand, bring them together with a shared mission and purpose.
We work with you to articulate your authentic values and story. And we transform your narrative into operational assets, so that your teams share a vision and work together productively to deliver it.
Getting your teams and stakeholders on board
We bring your teams and stakeholders along on this journey. Through workshops, awareness sessions, surveys, interviews and more, we listen and provide opportunities to input into the process.
This involvement improves understanding, adoption and integration into your organisation.
Providing strategic and operational clarity
The last thing your organisation needs is a lofty strategy that doesn’t connect to the everyday realities of working life.
So we provide realistic, relevant and implementable approaches, guidelines, tools and training that motivate and inspire your teams.
Effecting profound shifts in thinking and delivery
The proof is in the pudding. We work with you to measure impact, support teams with special requirements – and identify and suggest solutions for misalignments in process and approaches.
Cultural alignment: Case studies
Partnering these organisations and more…
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