Cultural alignment

Story shapes perceptions. Perceptions shape behaviour. Behaviour shapes outcomes. Which means story is the perfect vehicle for aligning your culture to your brand and corporate strategy…

Cultural alignment: Case studies

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“Our key objective was to achieve cultural alignment, and to do it to tight timelines. Wordtree gave us a deeply practical solution which used storytelling as a basis for alignment across all our territories. Not only did we achieve our objectives, but our communications skills improved measurably also. I cannot recommend Wordtree highly enough.”

Change Consultant
Fintech organisation