Strategic messaging
Your story shapes perceptions, behaviour and outcomes. So you need to be sure that it’s strategically deployed to create the outcomes you want…
Why invest in strategic messaging frameworks?
Whether you’re developing a value proposition – or the messaging for a campaign or outreach – you have to be sure your story aligns with your brand and corporate goals. Having a messaging framework makes it easy to stay on track, configure or prompt GenAI – and brief external agencies.
What does it look like?
A strategic messaging framework is a deceptively simple-looking resource. Essentially, it’s a table – or series of tables – that sets out the themes you should communicate, in which order, to which audiences. It’s super-easy to use – but it takes effort and experience to make it this way.
How do you know when you need a strategic messaging framework?
Tell-tale signs typically include:
- Your teams are all telling a different story about the same product or service
- Your organisation tends to communicate features rather than customer benefits
- Your audiences don’t have a full understanding of what you do
Strategic messaging: Case studies
Creating a positioning and messaging hierarchy to consistently differentiate an employee benefits offer
Partnering these organisations and more…
“Wordtree played an instrumental role in distilling our brand into a powerful messaging framework that enabled us to ensure consistency and impact across our marketing campaigns. They really got under the skin of our business, worked with a wide range of stakeholders and delivered a really practical toolkit for us to roll out globally.”
Head of Marketing
Global Membership Organisation