Next generation communications

Overview

Your teams are likely to be using generative AI to produce written communications already. But are they doing it effectively? And are they using it in ways that expose your organisation to risk?

This workshop takes your colleagues on a journey through professional use of generative AI. Participants will discover ways to generate better content and communications. And they’ll explore approaches to firming up quality assurance and reducing risk.

Who is this workshop for?

You’re juggling multiple responsibilities – and dealing with tightening budgets. So using generative AI for copywriting and idea generation can save serious time and resource. But you need to keep creativity and quality high – and avoid sinking your organisation’s reputation if you use the technology carelessly. When you join this workshop you’ll get:

Ideas and techniques for boosting creativity
A framework for understanding – and mitigating – risk
Ways to use gen AI as a valuable tool, without unplugging your brain

You need ready-to-go pitch materials, sales presenters, case studies… and all the other good stuff that will help you to connect with – and persuade – your audiences. But you don’t want your proposals to sound like everyone else’s – because then your prospect’s decision will just come down to price. And you really don’t want them to contain errors… because that isn’t going to help you get new clients on board. So this workshop has been designed to give you:

Techniques that will allow you to create great sales materials, quickly
A framework for controlling quality and mitigating risk
Ways to use generative AI so that you can respond brilliantly to even the most last-minute opportunity

Your workload could not be more fluid and full-on. When you’re responding to customer queries and needs, time is everything. And budget? Well, you always need ways to keep costs down. You may already using AI-powered chat. But wouldn’t it be great if you could use generative AI to produce whole libraries of templated letters and emails? Or to quickly create insight reports? When you take part in this workshop, you’ll discover:

Techniques that allow you to produce templated comms, quickly and accurately
Ways to create reports quickly and engagingly
A framework for QA

You know you need to grab attention and make audiences think and feel differently. But you’re also likely to be dealing with multiple demands and limited budgets. And it takes so much time to create all that campaign collateral. When you join this workshop, you’ll explore:

Understanding which comms can (and should) be delegated to generative AI, and which need human hands
How to get the most out of gen AI for research, idea generation and creation
How to do it all safely, without tanking your organisation’s reputation

You need to engage your colleagues, keeping them informed, inspired and motivated. At the same time, you’re involved in some of the most important communications your colleagues will ever receive. Generative AI could be a big help. But you need to use it in ways that are safe, respect diversity, align with sustainability goals – and have impact. When you join this workshop, you’ll discover:

Ways to use generative AI to truly engage your audiences
DEI and sustainability considerations when using gen AI
A framework for safe use – including the need for workplace policy

You need to communicate your ideas and results easily and with impact – and you need to do it in ways that build relationships and inspire your audiences to take note. In fact, the quality of your communications can mean the difference between your initiatives being green-lighted… or struggling to get on the priority list. But you have a job to do – and it doesn’t leave much time for crafting brilliant board papers, reports, emails and more. So generative AI should be a shoe-in, shouldn’t it? And couldn’t it introduce efficiencies for your teams too? In this workshop you’ll discover that it can be a valuable… with the right frameworks and approaches in place. When you take part, you’ll explore:

The potential risks of generative AI use in your organisation, and how to mitigate them
Best practice workflows – and how to integrate them
Techniques for generating professional, stand-out communications that connect with your audiences

Workshop structure

Introduction

Transform your understanding and use of generative AI. Whether you’re an ad-hoc dabbler in ChatGPT, or you’ve never used generative AI before, you’ll emerge from this workshop with a sound understanding, solid skills – and a framework for implementing it into your organisation.

What is generative AI?

We go from basics, explaining the fundamentals of what generative AI is – and isn’t, what you can expect of it, and how different platforms work.

Generative AI for research and understanding

Together, we explore the potential of generative AI for gaining insight, researching and generating ideas. Then you’ll complete highly interactive exercises – and discuss approaches.

Generative AI for content

Now it’s time to dive into content generation. We discover how different platforms perform, and how to generate effective communications with intelligent prompting. We also explore the role of human creativity and how to blend human and artificial intelligence. Again, we’ll dive into exercises and discussions.

Business risk, ethics and generative AI

We explore the risks involved in using generative AI, from a number of perspectives – including accuracy, quality assurance, confidentiality, GDPR, sustainability and DEI. Because make no mistake, using generative AI without guardrails has the potential to land your organisation in extremely hot water.

Integrating generative AI use

Do you know what underpins all great creative work? Process. And it’s no different if one of your new content-producing tools is generative AI. We’ll explore how straightforward process can help to ensure quality and integration.

Generative AI challenge

Put your new knowledge and techniques into action with a final challenge. Compete to create the best outputs, with best practice technique… in the shortest time.