AI-powered communications

The workshop that gives you core generative AI skills – and whole batches of communications

This workshop combines expert training with hands-on production – to give your teams a comprehensive understanding of:

What generative AI is
How to get the most out of it
How to work safely and intelligently

PLUS – participants get to produce batches of communications that your organisation will be able to use for months to come… all with expert supervision.

Book now for 2025

What’s covered?

Throughout this workshop, participants get the tools and insights to make generative AI perform safely and seamlessly for your organisation. In it, we cover:

Morning

How generative AI works
Our policy, purpose and performance framework
Policy – what are the risks and how should you mitigate them?
Purpose – articulate your strategic goals
Performance – getting hands-on with generative AI
Using generative AI for research and idea generation
Using generative AI for content production and experimentation

Afternoon

Create a content plan
Guide the generative AI platform to create a suite of collateral
Evaluate your outputs
Wrap up

We can also facilitate this workshop online. To do so, we break it down into shorter sessions that are held on different days

Is this workshop for you?

You’re juggling multiple responsibilities – and dealing with tightening budgets. So using generative AI for copywriting and idea generation can save serious time and resource. But you need to keep creativity and quality high – and avoid sinking your organisation’s reputation if you use the technology carelessly. When you join this workshop you’ll get:

Ideas and techniques for boosting creativity
A framework for understanding – and mitigating – risk
Ways to use gen AI as a valuable tool, without unplugging your brain

You need ready-to-go pitch materials, sales presenters, case studies… and all the other good stuff that will help you to connect with – and persuade – your audiences. But you don’t want your proposals to sound like everyone else’s – because then your prospect’s decision will just come down to price. And you really don’t want them to contain errors… because that isn’t going to help you get new clients on board. So this workshop has been designed to give you:

Techniques that will allow you to create great sales materials, quickly
A framework for controlling quality and mitigating risk
Ways to use generative AI so that you can respond brilliantly to even the most last-minute opportunity

Your workload could not be more fluid and full-on. When you’re responding to customer queries and needs, time is everything. And budget? Well, you always need ways to keep costs down. You may already using AI-powered chat. But wouldn’t it be great if you could use generative AI to produce whole libraries of templated letters and emails? Or to quickly create insight reports? When you take part in this workshop, you’ll discover:

Techniques that allow you to produce templated comms, quickly and accurately
Ways to create reports quickly and engagingly
A framework for QA

You know you need to grab attention and make audiences think and feel differently. But you’re also likely to be dealing with multiple demands and limited budgets. And it takes so much time to create all that campaign collateral. When you join this workshop, you’ll explore:

Understanding which comms can (and should) be delegated to generative AI, and which need human hands
How to get the most out of gen AI for research, idea generation and creation
How to do it all safely, without tanking your organisation’s reputation

You need to engage your colleagues, keeping them informed, inspired and motivated. At the same time, you’re involved in some of the most important communications your colleagues will ever receive. Generative AI could be a big help. But you need to use it in ways that are safe, respect diversity, align with sustainability goals – and have impact. When you join this workshop, you’ll discover:

Ways to use generative AI to truly engage your audiences
DEI and sustainability considerations when using gen AI
A framework for safe use – including the need for workplace policy

You need to communicate your ideas and results easily and with impact – and you need to do it in ways that build relationships and inspire your audiences to take note. In fact, the quality of your communications can mean the difference between your initiatives being green-lighted… or struggling to get on the priority list. But you have a job to do – and it doesn’t leave much time for crafting brilliant board papers, reports, emails and more. So generative AI should be a shoe-in, shouldn’t it? And couldn’t it introduce efficiencies for your teams too? In this workshop you’ll discover that it can be a valuable… with the right frameworks and approaches in place. When you take part, you’ll explore:

The potential risks of generative AI use in your organisation, and how to mitigate them
Best practice workflows – and how to integrate them
Techniques for generating professional, stand-out communications that connect with your audiences