Upskilling and empowerment
Especially in people-powered organisations, your teams are the key to ushering in change. Because for organisations that sell expertise, transformation means changing behaviour and attitudes, as well as learning new things.
So whether you need your teams to develop new skills… or you want your people to strategically align with defined corporate culture, we’re here with story-driven training that changes the game.
We’re proud to partner…
Next Generation Communications: Integrating AI into written collateral – safely and efficiently
If your teams are already using generative AI to create documents, reports and marketing materials – or they’re thinking about it – our new training workshop is essential. Discover how to get the most out of generative AI, integrate it into organisation-wide comms processes – and avoid poor performance and reputational damage.
- Professional services
- Wealth management and investment
- Customer services
- Education and training
- Service-driven organisations
Bespoke training for your teams
We often create bespoke training to embed and roll out strategic approaches that we’ve developed for our clients. These include tone of voice, new value propositions and strategic communications frameworks.
Strategic alignment
Your training needs to deliver against key goals – so we work closely with you to understand your context and desired outcomes.
Creation
Our skilled, senior trainers and strategists then translate your strategic needs into inspiring, game-changing training and support.
Delivery
Face-to-face on your premises, face-to-face offsite, scheduled online, self-service or blended… we create formats and cohesive programmes that work best for your teams.
Results
We work with you to set goals, monitor feedback – and analyse short-term and longer-term wins.
Tailored training for organisations
We take one of our tested and proven training approaches, and tailor it for your organisation. This means we teach best practice and principles – and we do it using examples and scenarios from your own communications.
“My team was buzzing after the training session – thank you.”
Manager, financial services organisation
“Wordtree has a unique ability to engage and persuade stakeholders at all levels.”
Senior leader, international private bank
“You don’t just learn – and to be real, you learn a lot – you have fun too.”
Training participant, leading educational establishment
Wordtree Signature Training
Next Generation Communications If your teams are using generative AI to create your written communications – or you’re exploring it – this training is essential. It takes participants from the basics, all the way through to written content generation, ethics and process. Thought-provoking and highly practical, this course will help your organisation get the most out of this exciting technology – creatively and safely.
Cut-through communications
In a world of constant communications, how do your teams cut through the noise to stand out and have impact?
This workshop challenges communicators to consider audience psychology and needs – and integrate cutting-edge creative techniques into their work.
Participants re-discover their love of communications and leave eager to apply fresh approaches.
Th-ink – Writing for critical thinkingHaving ideas and creating strategy are hard enough to start with. But if your fresh thinking is going to be solid and exciting enough to ignite interest and participation, you need the ability to interrogate your thinking, refine it and communicate it to wide groups of stakeholders. This unique workshop sets out how to use writing as a vehicle for refining, articulating and sharing fresh thinking.
Why our clients recommend us
We bring strategy to life
We create a safe space for active participation
Our training is practical and actionable
We reignite participants’ passion
We get results
Who creates and delivers our training?
All our training is created and delivered by senior Wordtree team members. We’re practitioners who have a deep understanding of corporate dynamics and creating the conditions for change to happen within.
We bring your teams together in safe, relaxed – yet intense – sessions, where learning, re-setting and practical application feel exciting and achievable.
Our training in action
Bringing teams together post M&A
The challenge
Our Fintech client had grown rapidly via merger and acquisition – and had rebranded to communicate its expanded offer. But having a compelling external story is one thing. Getting geographically and culturally diverse teams to deliver a single, unifying purpose is another challenge altogether.
Our approach
We engaged with multiple areas of the organisation to understand pockets of existing culture. We engaged with senior decision makers and their external consultants, subject matter experts, as well as legal and compliance colleagues to understand – and sometimes challenge – top-level strategy. We then translated the needs of the organisation into practical, hands-on programmes of training and awareness raising.
Results
Teams from across the organisation joined together behind a shared purpose and vision – putting clients at the centre of all activities and interactions. Teams collaborated, responded more positively to engagement surveys, and importantly, realised greater success in outreach activities.
Empowering analysts to communicate business information
The challenge
Our client – an international £13bn organisation – wanted senior leaders to be able to better leverage business information. But the company’s internal analysts were struggling to communicate key data in meaningful ways.
Our approach
We engaged with senior leaders to understand their needs – and with analysts to understand their approach, concerns, preferences and workflows. We then created a standardised approach for clearly and succinctly reporting BI – with at-a-glance graphics indicating the significance of insights. We then trained the teams to adopt the new approach and implement an updated reporting process.
Results
Senior leaders were better able to understand key insights and make rapid decisions based on them. The operational impact of the new approach was felt across several metrics. Critically, senior leaders were empowered to prioritise actions. And importantly, cooperation and collaboration between analysts and senior leaders improved.
Rolling out a strategically-aligned tone of voice
The challenge
Our client – an international professional membership organisation – was facing increasing competition from national bodies. It was also facing a trend of decreasing numbers of university leavers looking to join the profession. To re-establish relevance, the organisation refreshed its brand and doubled down on its communications, repositioning them to become more client-centric and benefits-driven.
Our approach
We created a strategically-aligned tone of voice, as well as key messaging for the organisation. To achieve this, we engaged with multiple stakeholders to understand needs, wants and concerns. We then brought stakeholders on a journey to adoption, which included creating and delivering organisation-wide training and awareness sessions. We also trained internal trainers so that the approach could become sustainable.
Results
Internally, widespread use of the messaging and tone of voice systems quickly resulted in measurable efficiencies. Internal surveys also showed teams were more aligned on strategic objectives. Externally, across marketplaces, there were upticks in awareness and engagement.
What do you want to achieve? Let’s discuss your needs
All our training is created and delivered by senior Wordtree team members. We’re practitioners who have a deep understanding of corporate dynamics and creating the conditions for change to happen within.
We bring your teams together in safe, relaxed – yet intense – sessions, where learning, re-setting and practical application feel exciting and achievable.
“Great stories happen to those who can tell them.”
American public radio host, producer and author
Discuss your challenges
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