Will your technical specialists reject your shiny new tone of voice?
Will your technical specialists reject your shiny new tone of voice?
Will your technical specialists reject your shiny new tone of voice?
The different categories of tone of voice – and why they matter
A simple tone of voice works well if you only want to use it for packaging and a website, and your copy will only ever be created by a small number of writers.
A company-wide tone of voice is when you want to use your organisation’s language to bring about cultural change, as well as brand-aligned communications.
A team tone of voice works well if you have a larger group of people who communicate across several different touchpoints.
Who owns tone of voice – and does it matter?
Should you have an internal tone of voice as well as an external tone of voice?
Can you implement a tone of voice without training?
Back to FAQs page What is tone of voice? Is tone of voice the same as verbal identity? Why do you need a tone of voice? Is tone of voice worth investing in? Is Wordtree a tone of voice agency? How does Wordtree create tone of voice? What do tone of voice guidelines look … Continued
What’s missing from your tone of voice?