The different categories of tone of voice – and why they matter
Search Results for tone of voice
To make your tone of voice part of business as usual – and to have it inform your culture – you need to invest in training.
A simple tone of voice works well if you only want to use it for packaging and a website, and your copy will only ever be created by a small number of writers.
A company-wide tone of voice is when you want to use your organisation’s language to bring about cultural change, as well as brand-aligned communications.
A team tone of voice works well if you have a larger group of people who communicate across several different touchpoints.
Back to FAQs page Does Wordtree train tone of voice? What does Wordtree’s tone of voice training look like? What training formats does Wordtree offer? Why does Wordtree limit the number of people in tone of voice workshops? Who are the Wordtree trainers? How many trainers attend each session? I already have a tone … Continued
Who owns tone of voice – and does it matter?
Should you have an internal tone of voice as well as an external tone of voice?
Can you implement a tone of voice without training?
Back to FAQs page What is tone of voice? Is tone of voice the same as verbal identity? Why do you need a tone of voice? Is tone of voice worth investing in? Is Wordtree a tone of voice agency? How does Wordtree create tone of voice? What do tone of voice guidelines look … Continued