Back to FAQs page


Is Wordtree a straplines agency?

Yes. Wordtree is a straplines agency. We’ve created straplines, taglines and slogans for organisations in a variety of sectors, all over the world. If you’d like to talk to us about creating a strapline for your organisation, please get in touch.

What is a strapline?

It’s the short line of text you often see under a logo. A strapline can serve a number of different purposes. It can help an organisation’s customers understand what it does. It can also be more of a promise by setting out what makes one particular brand different from its competitors, and it can act as a call to action. A brilliant strapline can work internally and externally as a rallying call to customers and internal teams. Find out more about our approach to straplines here.

There are many examples of company straplines and some of the most well-known ones include:

Nike – Just Do It

McDonald’s – I’m Lovin’ It

Tesco – Every Little Helps

HSBC – The World’s Local Bank

Does Wordtree create corporate straplines?

Yes. Wordtree has created corporate straplines for several organisations. You can find out more here.

Straplines and taglines – is there a difference?

Straplines and taglines are different words for the same thing. In the UK, you might hear the word “strapline” used more, and in the USA, “tagline”. You might also hear the the word “slogan”, which is a short line of text that’s used in an advertising campaign. A slogan is slightly different from a strapline because, although it’s used in a brand’s advertising, it generally won’t appear beneath its logo. A good example of this is Marmite’s Love It Or Hate It. While a strapline is used consistently for a company, a slogan can change to advertise a specific aspect of a product or service.