Copywriting training / Bespoke copywriting training

Bespoke copywriting training

If you’re looking for copywriting training for your teams, think about getting sessions tailored exactly for their needs. With bespoke copywriting training, you can address areas your teams want to cover – and you can do it using examples and exercises from their part of the business.

How does it work?

Sometimes our clients know exactly what they would like us to cover in a bespoke copywriting training session. If this is the case for you, let’s set up a call and talk through your requirements.

However, at least 50% of the time, our clients know where they want to get – but ask us to suggest the best ways to get there. So if you know what you’d like your teams to be able to do (or indeed, avoid doing) let’s start with a call. Then we’ll probably ask you to share examples of your team’s work with us – and based on what we see, we’ll draft a training session for them.

We talk through suggestions with you, get your feedback and then finalise the training. Then we deliver it in around-table workshops – or via your online learning platform or Zoom.

What is it like?

We are super-supportive trainers. We provide a safe environment and we encourage and enthuse our groups. This doesn’t mean telling everyone they’re wonderful (though if they are, we will). But it does mean being positive, kind and empathetic – all the while sharing our insight and know-how so that your teams leave their training sessions keen to get stuck in and use their new skills.

See how Wordtree bespoke copywriting training has worked for organisations like Clearblue and Coutts.

What kinds of topics do we cover?

Over the 10+ years that Wordtree has been operating, we’ve trained people in hundreds of different areas of copywriting and communications. These have included:

  • Writing in regulated environments (financial services, energy, healthcare)
  • Tone of voice
  • Writing to get an immediate response
  • Copy editing
  • Writing with emotion
  • Storytelling
  • Creating narrative hooks
  • Creative approaches for commercial writing
  • Report writing
  • Structure and hierarchy in text
  • Better copywriting/copywriting that sells
  • Letter and email writing
  • Grammar for grown-ups

Things to bear in mind

If you’d like to explore bespoke copywriting training with us further, it’s a good idea to read through our terms and conditions.

Case studies

Partnering a pensions company on a three-year, company-wide language programme

Find out more

Changing the way teams think about customers at an iconic British bank

Find out more

Training Clearblue scientists to communicate with warmth

Find out more

Wordtree are great at getting wider teams to buy into change – getting people excited and interested. They are tactful, nurturing and really get the best out of everyone. They’re a joy to work with and I highly recommend them.

Elizabeth Brooks Brand & Marketing Manager, InsureandGo

From our blog