Maclay Murray & Spens: writing annual review

Case Study

Client

Maclay Murray & Spens

Type of Work

Copywriting

Bringing client relationships to life for MMS

Maclay Murray & Spens isn’t just a legal firm. To their entrepreneur clients, they’re an essential business advisor with a modern outlook and a real understanding of what it takes to make companies competitive.

Which means their annual review needs to be sparky, intelligent and full of ideas and business insight.

For three consecutive years, we brought a journalistic approach to this key marketing document – interviewing MMS clients and partners and getting deep under the skin of the firm’s culture.

We structured and wrote the document to serve two core purposes: 1) To highlight the strategic working relationships between MMS and its clients, and 2) To be an interesting read in and of itself – more of an intelligent business magazine than an advertising brochure.

The annual review helped MMS to keep in touch with existing clients and to become further embedded in their businesses– as well, of course, as reaching new audiences. 

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