BP was the first petrochemical company to create a chemical called purified terephthalic acid (PTA). It quickly became a critical component in the manufacture of plastics – and fabrics like the fleece used in outdoor garments.
The chemical is traditionally created in a specialised manufacturing plant, where it is extracted from another chemical, paraxylene.
By the late 2010s, BP had developed paraxylene manufacturing approaches that consumed less water and occupied a much smaller footprint. The company then decided to offer this technology on a licensed basis, providing schematics, know-how and continuing support and upgrades for licensees.
This meant that as BP made further developments – like its current push to extract PTA from bio, rather than fossil fuel, sources – they could also become available to licensees.
What we did
We created top-level marketing materials for BP to take to meetings and events – and use as leave-behind information.
They outlined the benefits of both a) buying into a licensing agreement, rather than designing and building from scratch, and b) BP’s unique system.
Read more about our work with BP: