Brand / Brand strategy

Brand strategy

Your organisation has its own way of thinking and doing. Your brand is simply a system that codifies your way of thinking and doing.

And why would you want to do that? Because brand is a powerful vehicle for implementing corporate strategy. It makes your message clear – internally and externally. Which gives your teams a clear vision to rally behind. And it gives your customers and clients clear and compelling reasons to choose your offer, rather than your competitors’.

We help you to build your brand system, distilling down to the fundamental principles and creating easy-to-implement frameworks for your whole organisation to use. And if you’d like us to brief and work alongside your designers, we’d be happy to do that too.


By treating language as a vehicle to reposition our brand – and to help achieve organisational change – we have succeeded in helping our customers to understand some of the most important decisions they will ever have to make. Wordtree has been fundamental in helping us to achieve this change.

Nicola Thomson Head of Brand, Standard Life