Parkinson’s tends to strike people under the age of 40. At the beginning of 2010, the Parkinson’s Disease Society was an organisation whose staid language and old school design were undermining its amazing work – and not helping it to engage with its young audience.
Working with brand agency The Team, we helped to create a new brand identity for the charity. Wordtree developed a new name, proposition and strapline. We also wrote key elements of the charity’s new website.