Rolling out tone of voice
Guidelines are a good first step. Training people to use them is what comes next.
After a workshop with Wordtree, your teams will be enthusiastic to start writing in the new tone. Just as importantly, they’ll have a better understanding of why the change is necessary and what their role is in making it happen.
We design one-to-one coaching sessions for your senior executives. This helps to improve the effectiveness of their communication – and it speeds up buy-in, because everyone can see that the most senior team members have already adopted the new tone.
We can help you to align your sign-off processes with the needs of your brand. This can introduce efficiencies – and it helps to reassure teams that they’ll be allowed to use the new tone of voice.
MOTs and continuous support
When your writers are first using your new tone of voice, it can be a great idea to monitor their work, and to carry out a full MOT on your organisation’s language – maybe after six months.
We can also offer one-to-one clinics for writers who need support creating their first pieces in the new tone of voice. And of course, we’re always happy to answer emails and calls and be a fresh pair of eyes for people learning to use a tone that we have introduced.
Translating tone of voice
Global brands need to make sure that their personality is being conveyed consistently, regardless of borders or different languages.
If you need to translate into French, Spanish or Dutch, we can help you directly. For all other languages, we collaborate with specialist transcreation agencies.