We have a tried and tested method for creating tone of voice – Tone of Voice the Wordtree Way®.
First, we get to know your brand and business objectives. We talk to your stakeholders to understand your audiences, concerns, challenges and opportunities.
We’ll read as many of your existing communications as we can get our hands on. We’ll also investigate your marketplace. How do your competitors use language and convey relationships? What are the opportunities to stand out?
Then we shape your language so that directly expresses your brand personality and values.
When you’ve signed off the approach we suggest, we create guidelines that arexplain how to adapt tone of voice to be right for all circumstances – from the most serious to the most celebratory.