Do one thing to make your communications less boring: Don’t talk about “solutions”
Liz, November 1, 2017
“Solutions” is a word that people – particularly in tech and fintech – like to tack on to propositions to make them sound a bit grander.
But to your audiences, the addition of “solutions” rarely means anything. If anything, it signals that what you’re offering could be complex.
The good news is, it’s a super-easy word to do without. Here’s an example from LinkedIn:
And here’s what it looks like once all the solutions have been deleted:
See – no need for those “solutions” at all. We could probably polish the text a little more… but it’s already better because we’ve got rid of a few words we didn’t really need.
So if you feel an urge to write the word “solution” – just stop. Try just dropping the word instead.
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