Brand language programmes – your company’s secret weapon
Wordtree helps companies transform their language and communications into an effective business tool.
We often work with organisations when they’re rebranding, creating a new brand, or going through a brand refresh. While designers get on with the visual identity, we create a branded approach to language. Then we train everyone in the organisation to use it, so that communicating in a branded way becomes part of business as usual.
Why is language so important?
When a considered approach to language becomes part of the way you do things, you get:
Clear understanding – amongst colleagues and between your organisation and your customers
Personality – your communications sound like they’ve been written by a human being, rather than a machine
Shared understanding – when your teams all speak the same language, there’s a sense of shared purpose and goals
In our hands, language can become a vehicle for bringing about big change, forging strong, profitable relationships and saving money. We’re highly experienced and successful creators of tone of voice, naming systems, brand stories – and beautiful copywriting.
If you’d like to talk to us about creating company-wide language programmes, or training your teams to communicate more effectively, please give us a call.